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Why Redken

Be a part of it!

The Redken Professional site has unique features and content especially for you! Click, watch, and learn with Redken Education on Demand, find out about Redken course offerings, and grow your business with online tools and resources.

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fasHion. science. inspiration.

These core values are the foundation of every product, program and benefit Redken offers your business.

Fashion

Translating the latest runway trends to new products and services for your salon

  • Leadership in backstage beauty at Fashion Week in New York, London, Milan and Paris
  • Partnership with Guido, one of the world's most conceptual stylists

Science

Inspiring your creativity while helping you achieve the best results

  • Ground breaking research based on extensive knowledge of hair
  • Patented technologies for the most advanced products in the industry

Inspiration

Empowering you to reach new heights with your skills and your career

  • Comprehensive platform of programs to inspire and enhance your skills
  • Global network of award-winning artists

PERSONAL-BASED EDUCATION

Redken Education offers the inspiration and learning environment unlike any other! Our innovative sessions feature inspiring facilitators and our exclusive "personal-based" approach where you receive the attention you need to advance your skills, kick up your creativity and transform your job into a career!

The Redken Symposium

Learn, network and energize with thousands of salon professionals and top educators from around the world!

The Redken Exchange

Come to NYC and experience the industry's leading resource for learning with award-winning artists and the latest techniques.

Education Platform

Includes an extensive, customizable menu of classes for salon professionals at every level.

Certification

Become a Redken Certified Haircolorist or Redken Certified Design Stylist and be recognized and rewarded for your passion and exceptional skills.

Education On Demand

Access Redken Education 24/7! Visit RedkenEducationOnDemand.com and choose from an always-expanding library of videos that can be rented and watched right from your internet browser.

retail products

Incorporating the best in fashion, science and inspiration, Redken offers a complete portfolio of advanced haircare solutions and creative styling products--for both men and women--to inspire your creativity and boost your business.

HAIRCARE

Specific needs. Simple solutions. Whatever your clients’ hair needs, Redken has a solution with a complete collection of scientifically advanced, benefit-driven haircare products. Founded on revolutionary discoveries including the Interbond Conditioning System and Interlock Protein Network (IPN), each brand transforms the hair’s condition for increased manageability and shine.

STYLING

Runway style…every day. Create the amazing styles seen at New York Fashion Week--every day. Redken’s styling products are organized under two pillars--End Result and Specialty--so you can mix, match, blend and layer to get exactly the look you want. Each product also has a number that represents the amount of control it provides--the higher the number, the greater the control: mild 01-05, medium 06-15, or maximum 16-26.

REDKEN FOR MEN

High-performance groomers for effortless styles. From haircare and styling products to the industry’s first professional haircolor for men, Redken For Men offers a complete range of solutions to meet the needs of your male clients.

PROFESSIONAL SERVICES

From the industry's leading haircolor brands to technologically advanced backbar treatments, Redken offers an array of professional services to enhance your skills, help you achieve the very best results, and increase your revenue.

principles OF CONSULTATION

Discover a clear, easy approach to master this fundamental practice, set yourself apart and grow your business!

REDKEN CHEMISTRY

Transform their hair. Give clients a head start on healthy hair with Redken Chemistry. This professional in-salon service offers intense customized benefits that transform hair’s condition after one treatment!

HAIRCOLOR & TEXTURE

Exceptional conditioning. Endless versatility. Redken offers an award-winning collection of color options to maximize your creativity. From high fashion shades to ultra-shiny glosses and lightener products, each one is scientifically developed and salon-proven for color confidence.

community

When we say "be part of it," we mean it! Redken connects you with other salon professionals and Redken Experts to learn and share best practices, tips and anything else about products and hair!

social media

Facebook.com/RedkenAustralia: Stay up-to-date with the latest new products and promotions, plus you can connect with other fans on popular discussion boards.
Twitter.com/Australia: Follow Redken on Twitter for breaking news!

mobile

Redken’s mobile application provides tools to help you work faster on your clients with information right at your fingertips! Plus you can watch videos, get new formula ideas and more!

redken artist network

Share your passion and knowledge of Redken to help other salon professionals reach their highest potential!

business support

When you decide to be part of the Redken family, you not only get access to the latest products and services and our award-winning education, but also to an array of exclusive programs that are custom designed to inspire your creativity and build your business. We encourage you to take advantage of these programs and let Redken help your salon be as successful and profitable as possible!

salon finder

The online Salon Finder gives consumers a window into the world of Redken products, services, and salons - leading them to your front door!

my Business Toolbox

My Business Toolbox contains Redken materials that you can use to promote your business and services, including postcards, shelftalkers, posters, and more.

Rewards programs

Be rewarded for your business! Exclusive loyalty programs give back to your salon for every Redken purchase you make.

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